Rachna Kingston Interview – Making Money Online Selling Website Templates

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Thanks for having me here Michael.  It’s a pleasure to do this interview with you.

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Could you describe what you do and how you earn your living Rachna?

I am an Internet Entrepreneur and a web designer/developer.  I am the founder and owner of Entheos, which is a web design resource site.   Entheos has 5 main streams of income:

  1. Ready-made Website Templates
  2. Custom Web Design Services
  3. Low Cost Solutions
  4. Adsense
  5. Related Affiliate Products

Your website receives 100,000’s of visitors every month, what’s your biggest source of traffic and how can new webmasters do the same?

Entheos gets approx. 30,000 visitors every day and nearly a million visitors per month.  Our biggest source of traffic would have to be Google.  Google accounts for approx. 60% of our traffic.  Most of the traffic from Google is for our free tutorials and resources.

My advice to new webmasters would be to offer something of value for free and promote it in many sites.  You could write tutorials or give free downloads.  The key is that it should be of good quality and it should be free.  This is how you can draw people to your site and also gets other sites to link to you.

With the Internet everyone expects things to be free, how have you over come this when promoting your premium web templates?


Customers who are looking for high quality web designs would purchase our premium templates.  They are usually web designers and developers themselves and need a professional, quick and cost effective solution to design a website and the premium templates fit their requirements.  We also offer free templates but they are simpler templates and don’t have as much variety as our premium templates.

You are now currently living the Internet Lifestyle, what does the Internet Lifestyle mean to you?

The Internet lifestyle to me means that I can work when I want, where I want and how I want.  I am not time bound to work from 9 to 5.  I can work in the night if I prefer, I can work for 1 hour one day and 12 hours the next day.  I can take a vacation for a month and still be in touch with my work. I can work anywhere that has an Internet connection.  I love the freedom of the Internet Lifestyle, working from anywhere in the world at any time!

I understand that last year you traveled to America for two months, how where you able to run your business and make money when you couldn’t go to work?

As most of my site is automated, it is easy to go for a vacation and keep in touch with work.  I would check my email every day and take care of urgent requirements.  My dad also helped me take care of things while I was away.

You are known as one of the authority websites in the Website Template Niche. What advice would you give a new blogger to dominating their niche?

I would say be passionate about your niche.  The reason I am doing well with Website Templates though I am only an affiliate is because I really believe in it and am passionate about the product.  I love the templates we offer on our website and I believe in it.

What advice would you give to people just starting out with an online business?

My advice is to do whatever it takes to make your business succeed, I see so many people try for a few days and give up.  They are not passionate and don’t put in the effort to make it a success online.  If you really believe in the online business you are starting, don’t think of giving up.  Just persevere.  You may not see results overnight but your hard work and effort will pay off at some time.

I remember when I first started the Entheos site; I was in the Google sandbox for nearly 10 months.  This means that though Google indexes your site, you will not show in the search results for a couple of months. As I have been involved in some Internet businesses before, I knew that most of the visitors come from Google and there was never a Google Sandbox at that time.  I was extremely disappointed, but instead of giving up, I worked my hardest to get into Google, I wrote tutorials, submitted it to many sites, got traffic from other tutorial sites, worked on providing free resources etc. When I was finally removed from the Google sandbox, as I had many sites linking to me, I had a Page Rank of 6 and the visitors came flooding in from Google.  Now I am ranked #1 for Flash tutorials, Dreamweaver tutorials and Fireworks tutorials.  When I look back, I am happy that I was in the Google sandbox for those months as it forced me to really work on my site and offer quality resources to my visitors which is why Entheos is doing so well till today. That was the foundation of the website.  From there we started products, templates, affiliate marketing etc.

My advice is simple – Do your best and don’t give up.  Believe in what you are doing, be passionate about it and work really hard to achieve it!

You are an extreme successful Internet entrepreneur and have just started blogging, what’s been the biggest tip you have come across that’s going to help you blog?

I am an amateur blogger, just starting out, but I think posting regularly is a good tip – though I have not followed it just yet.

You are probably my favourite female internet entrepreneur, what advice would you like to give to other women to persuade them to get online and join you?

Being an Internet entrepreneur is ideal for us women, as it gives us the flexibility of time and makes it easy for us to manage home, family and work.  Since I got married, I’ve had a wonderful time with my husband as we’ve traveled and done a lot of fun stuff together which has been possible because of my online business.  Now as I am expecting a baby, we have set up a home office and I’m glad I will be able to easily manage work, family and fun!

The best part about the Internet business is you need very little monetary investment.  You can just invest in a domain name and hosting company, which is available for as little as $7 per month. Unlike a regular business where you need to invest in office space, here you can start from your own home.  You can start a blog website using WordPress which is free and follow Michael’s 7 day free e-course on how to make money blogging.  I would say invest in time and effort rather than money. Even if it is just a few hours a day, start a site and work on it continuously.  Learn as much as you can.  Michael has some great resources and tutorials on blogging, follow it and apply them to your website.  Spend time everyday on your site, don’t worry it is easy and fun!  I love my job and to me it doesn’t feel like work because I enjoy it so much!  Everyday is exciting as there are so many new things to try out, the possibilities are endless with the power of the Internet.

If you could go back in a time machine to the time when you were just getting started, what advice would you give yourself regarding making money online?

I would have got into affiliate marketing and blogging.

What is the best advice you have ever been given!

Don’t give up!

Thanks very much for the interview, Have you any plans (personal or business) that you can share with us about your future plans / goals / lifetime goals?

For my site, I’d love to reach 50,000 visitors per day and have a page rank of 8 in Google.

Personally, I’d love to travel the world. My lifetime goal is to start an orphanage here in India.

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